NYC Based Design & Development for E-commerce.

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A little about us...

Softlimit is a collaborative webdesign and development studio headquartered in New York City. We build custom e-commerce websites for retail and wholesale businesses on Shopify and Shopify Plus and support everything pre and post launch with tailored retained service packages.

Whether you're a start-up or kickstarter looking to get setup with your first store or an established brand looking to level up or transfer platforms, we're here to help. We're pros at filling the gap between an in-house design/development team and the random freelancer who disappeared right when you needed them most. Our level of dedication and care is so reliable that you'll start to think we're right down the hall. The reviews speak for themselves.

If you think we're a good fit, get in touch.

& what we do.


Research and definition of goals is always the first part of any project. This is where our collaboration begins and this sets the stage for the project.


Good website design is about meeting your business goals and creating the clearest paths for your users. We use our research and work with you to make your brand stand out and succeed.


This is where everything comes together and the project comes to life. We pride ourselves on producing SEO friendly and semantic code using current standards and best practices.


Our client relationships mean everything to us. We want your business to be the best it can be. Just like you, we’re invested in this and it for the long-haul.

Let's Work Together

This could be big.