A little about us...

Softlimit is a collaborative design and development studio run by Ben Lord and headquartered in New York City. We love building clean, modern and SEO friendly websites that help your business grow. We become invested partners in all that we do. We specialize in E-Commerce (We are Shopify Experts but comfortable in other platforms as well) and Entertainment sites and love working with and problem solving for passionate businesses. If you think we're a good fit, get in touch.

& what we do.


Research and definition of goals is always the first part of any project. This is where our collaboration begins and this sets the stage for the project.


Good website design is about meeting your business goals and creating the clearest paths for your users. We use our research and work with you to make your brand stand out and succeed.


This is where everything comes together and the project comes to life. We pride ourselves on producing SEO friendly and semantic code using current standards and best practices.


Our client relationships mean everything to us. We want your business to be the best it can be. Just like you, we’re invested in this and it for the long-haul.

Let's Work Together

This could be big.

Your Budget

When planning a new project, the possibilities are endless. Providing us with your allocated budget will ensure that our proposal is realistic. Without knowing a project budget, we’re unable to consider various ideas during the proposal process.