Helping businesses grow... it's what we do.

Softlimit is a collaborative web design and development studio headquartered in New York City. We build custom ecommerce websites for retail and wholesale businesses on Shopify and Shopify Plus and support everything pre and post launch with tailored retained service packages.

Whether you're a start-up or kickstarter looking to get setup with your first store or an established brand looking to level up or transfer platforms, we're here to help. We're pros at filling the gap between an in-house design/development team and the random freelancer who disappeared right when you needed them most. Our level of dedication and care is so reliable that you'll start to think we're right down the hall. The reviews speak for themselves.

If you think we're a good fit, get in touch.

Softlimit was founded in 2004 by Ben Lord. Ben is a Web Designer with 17+ years experience and a passion for problem solving. His background in architecture (Parsons School of Design) and former positions in marketing (Creative Director, Bond Strategy) and in new media (JR Creative Director, Atlantic Records) give him a unique perspective on the challenges of both building and launching brands and sites. When he's not behind a computer, he either trotting around with his family or behind the drums.

Interested in joining our team?

Let's Work Together

This could be big.