Challenge
Westpaw's third-party B2B app had become a bottleneck in their B2B operations, blocking core Shopify features and necessitating a more streamlined and scalable solution. The existing system was cumbersome, with manual processes that consumed valuable time and resources. The need for an efficient, scalable, and user-friendly B2B solution was paramount to support Westpaw's growth ambitions and to enhance their wholesale customer experience.
Solution
Softlimit proposed leveraging Shopify's new native B2B features to replace the outdated third-party app. This transition aimed to streamline Westpaw's B2B operations, enable native accelerated Checkout options, reduce manual upkeep, and create a more seamless experience for their wholesale customers.
- Transition and Setup:
- Migrated all existing companies to new linked Company Profiles.
- Set up curated catalogs, custom pricing, personalized storefronts, flexible payment terms, and a self-serve portal.
- Enabled Accelerated Checkout Buttons (ApplePay, GooglePay, ShopPay)
- Custom B2B Experience:
- Designed and developed dashboard-like centralized shopping experience for Wholesale buyers.
- Designed and developed a Custom "Quick Order Tool," for buyers to quickly shop and add multiple items to cart at one time, significantly reducing the time to cart for large orders.
- Collaborated closely with Westpaw's Customer Experience (CE) team to ensure the new system met their specific wholesale needs.
Results
Since the launch of the new B2B solution in June 2024, Westpaw has experienced remarkable improvements:
- Order Volume: Increased by 59% within the first 30 days.
- Sales: Grew by 68% over the same period.
- Accelerated Time to Checkout by: 70%
- AOV: Increased 8%
The streamlined B2B platform means that Westpaw to offer a superior wholesale shopping experience, facilitating quicker and more efficient ordering. This transformation not only enhanced customer satisfaction but also positions Westpaw for sustained growth in the competitive pet products market.
Conclusion
Softlimit's strategic transition of Westpaw to Shopify's native B2B solution exemplifies the power of innovation and customization in overcoming operational challenges. By creating a tailored B2B experience, Softlimit has helped Westpaw unlock new growth opportunities and achieve significant performance gains.
For more information on how Softlimit can transform your ecommerce operations, get in touch today.
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